Apple's New iPhones Have An Expensive Surprise
It’s time to face facts. The iPhone has a price problem. This won’t be helped Apple’s plans to dramatically increase the cost of its most exciting new model later this year. But I expect there will be a lot of excitement about today’s new information, because our wallets may not take the battering we expected…
In a report picked up by The Street, UBS analyst Steven Milunovich states Apple’s three new iPhones for 2018 will indeed increase some prices but we can also expect significant price cuts as well.
Concept Creator
iPhone X 2018 concept by Concept Creator
Milunovich acknowledges many expect Apple to raise the cost of iPhones again thanks to the introduction of a massive new iPhone X Plus, but his investigations have found that model is expected to cost $1,100 at most. Almost $100 less than was widely expecte
Moreover Milunovich believes Apple will get “more aggressive on price” and target a $1,050 entry level cost for the iPhone X Plus, with the second generation iPhone X (iPhone X2?) falling by $100 to $900 (likely $899). This would give the range a big lift and show Apple is keen not to further alienate potential customers.
Finally, in what appears to be bad news, Milunovich states pricing for the new iPhone SE2 (also dubbed the ‘iPhone X SE’) will be $700-750 – double the $350 asking price for the current iPhone SE. But the new model will be radically different, sporting an iPhone X-inspired design and with only a few features cut to bring costs down compared to the flagship models.
Concept Creator
iPhone X SE concept by Concept Creator
And here’s the kicker: momentum about these price changes is building.
Milunovich has become the second significant market analyst to reveal these price alternations. Last month RBC Capital Markets analyst Amit Daryanani broke from the pack, pointing to sources that showed new iPhone costs would go down as well as up and his figures tie-in perfectly with those of Milunovich.
Both analysts also agree on the make-up of Apple’s three new iPhones. Something we have known for some time.
One word of warning. While both analysts may well have their fingers on the pulse and an inside track on Apple’s plans, these new iPhones are still six months away. So plenty of time remains for Apple to change its mind…
Apple's New iPhones Have An Expensive Surprise
It’s time to face facts. The iPhone has a price problem. This won’t be helped Apple’s plans to dramatically increase the cost of its most exciting new model later this year. But I expect there will be a lot of excitement about today’s new information, because our wallets may not take the battering we expected…
In a report picked up by The Street, UBS analyst Steven Milunovich states Apple’s three new iPhones for 2018 will indeed increase some prices but we can also expect significant price cuts as well.
Concept Creator
iPhone X 2018 concept by Concept Creator
Milunovich acknowledges many expect Apple to raise the cost of iPhones again thanks to the introduction of a massive new iPhone X Plus, but his investigations have found that model is expected to cost $1,100 at most. Almost $100 less than was widely expected.
Moreover Milunovich believes Apple will get “more aggressive on price” and target a $1,050 entry level cost for the iPhone X Plus, with the second generation iPhone X (iPhone X2?) falling by $100 to $900 (likely $899). This would give the range a big lift and show Apple is keen not to further alienate potential customers.
Finally, in what appears to be bad news, Milunovich states pricing for the new iPhone SE2 (also dubbed the ‘iPhone X SE’) will be $700-750 – double the $350 asking price for the current iPhone SE. But the new model will be radically different, sporting an iPhone X-inspired design and with only a few features cut to bring costs down compared to the flagship models.
Concept Creator
iPhone X SE concept by Concept Creator
And here’s the kicker: momentum about these price changes is building.
Milunovich has become the second significant market analyst to reveal these price alternations. Last month RBC Capital Markets analyst Amit Daryanani broke from the pack, pointing to sources that showed new iPhone costs would go down as well as up and his figures tie-in perfectly with those of Milunovich.
Both analysts also agree on the make-up of Apple’s three new iPhones. Something we have known for some time.
One word of warning. While both analysts may well have their fingers on the pulse and an inside track on Apple’s plans, these new iPhones are still six months away. So plenty of time remains for Apple to change its mind…
so how do you like this ?
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